Healthy sexual compatibility, powered by AI.
TUGG is a dating and sexual compatibility app built around compatibility, intent, attraction and healthy sexual connection.
£400k
Pre-Seed round
Seeking
Lead investor
Building a £400k Pre-Seed round · Seeking a lead investor
ProblemDating apps are not built around real compatibility.
This creates frustration, wasted time and shallow matches.
What does this person actually want?
Are we romantically compatible?
Are we sexually compatible?
Are our boundaries, interests and intentions aligned?
Is there real chemistry beyond the profile?
The problem is not access to more people. It is finding someone compatible emotionally, romantically and sexually.
SolutionTUGG puts compatibility first.
Romantic compatibility
How people connect emotionally and relationally.
Sexual compatibility
Preferences, openness, confidence, chemistry and shared curiosity.
Intent
What users are actually looking for.
Attraction
What creates desire, interest and chemistry.
Boundaries & consent
Healthier, clearer communication.
AI supports better matching and helps users communicate with greater confidence.
Competitive positioningBringing healthy sexual compatibility into mainstream dating.
Tinder / Bumble
Fast, mainstream discovery
Hinge
Intentional, relationship-led dating
Feeld
Alternative relationships & sexual exploration
TUGG
Romantic + sexual compatibility · AI-assisted discovery
Product vision
From assessment to connection.
Users begin with a compatibility assessment that helps TUGG understand:
AI-assisted discovery matches users on more than appearance.
TUGG aims to answer one question better than existing dating apps: Who am I genuinely compatible with — and why?
Early validation & tractionEarly signals show consumer interest.
1,000+
Compatibility assessments completed
Growing
Pre-launch waitlist
Built
Early prototype
Live
Consumer validation funnel
The next stage is turning early interest into active users, engagement, retention and revenue.
Market opportunity & why nowA large, established category ready for a different approach.
$10.7bn
Estimated global dating-app market in 2026
Grand View Research
$17.9bn
Forecast global dating-app market by 2033
Grand View Research
62%+
Approx. share of dating-app revenue from subscriptions in 2025
Grand View Research
4.9m
UK online adults used an online dating service in May 2024
Ofcom
Dating is already a large, monetised digital category. TUGG does not need to replace the largest incumbents to build a significant consumer platform.
Why now
AI now makes it possible to move dating discovery beyond basic filters and swiping toward richer, personalised compatibility.
Expansion path
↓
↓
↓
Business model & go-to-marketFreemium acquisition. Premium monetisation.
Free
Premium
Transactional / longer-term
Build density before geography.
Local user density is critical to a dating marketplace — a focused launch creates stronger matching, learning and retention.
Founder & team
Lee Mullen
Founder · 29 · Northern Ireland
Founder-led today. Building the technical team next.
Entrepreneurial operator with experience building businesses from the ground up, now applying that execution mindset to consumer technology.
Founder with a deep interest in human psychology, attraction, romantic behaviour and sexual connection.
As a bisexual founder, Lee’s lived experience across dating and attraction informs TUGG’s inclusive approach to romantic and sexual compatibility.
Built to date
Immediate priority: Technical Lead / CTO
We are actively searching for the right technical leader to take TUGG from prototype to production MVP.
The £400k ask£400k takes TUGG from validation to market.
£400k
Pre-Seed raise
£2.5m
Target pre-money valuation
£2.9m
Illustrative post-money valuation
c.13.8%
Illustrative new investor ownership
~15 months
Target runway
Use of funds
£220k
Product, engineering & technical leadership
£80k
Launch, marketing & acquisition
£40k
Trust, safety, legal & compliance
£25k
AI, cloud & infrastructure
£35k
Operations & contingency
£400k
Total
Today → With this round
Today
•Pre-MVP
•1,000+ compatibility assessments completed
•Early prototype
•Growing waitlist
•Actively searching for Technical Lead / CTO
With this round
01Technical leadership + production MVP
02Beta + focused market launch
03Prove engagement, retention and paid conversion
04Generate the metrics required for a future Seed round
Seeking a lead investor
We are looking for a lead investor with consumer startup experience who can bring strategic support alongside capital as we build TUGG from the ground up.
TUGG is building a healthier way to discover romantic and sexual compatibility.
Compatibility. Intent. Attraction.